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TIME: Almanac 1995
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<text id=89TT3335>
<title>
Dec. 18, 1989: America Goes Stair Crazy
</title>
<history>
TIME--The Weekly Newsmagazine--1989
Dec. 18, 1989 Money Laundering
</history>
<article>
<source>Time Magazine</source>
<hdr>
HEALTH, Page 83
America Goes Stair Crazy
</hdr><body>
<p>Better machines propel the popularity of step climbing
</p>
<p> Every weekday before sunrise, a large crowd gathers in
front of the Gross Court Athletic Club in Woodland, Calif., and
waits eagerly for the doors to open at 5:30. What's the
attraction? An aerobics class conducted by Jane Fonda? No, these
health buffs are standing in line for a chance to climb stairs.
Well, not real stairs. The club features those ubiquitous
machines that enable people to simulate the healthful huffing
and puffing of clambering up steps.
</p>
<p> Stair climbing is the fastest-growing form of aerobic
exercise in the U.S., according to American Sports Data. An
estimated 4 million people, from young professionals to
energetic grandparents, have joined the climbing generation, an
increase of more than 40% since the end of 1988. In many health
clubs, stair-climbing machines are more popular than stationary
bicycles, and they threaten to make treadmills a thing of the
past.
</p>
<p> The growing vogue for stair climbing has been made possible
by the development of new and better machines. They come in a
dozen different models, including several home versions, that
are easier to use and much more widely available than earlier
devices. Over the past year, many health clubs have doubled the
number of machines for their members. Even so, supply has badly
trailed demand. In some places club managers strictly enforce
time limits to keep people from fighting over the machines.
Those tired of the health-club hassle can buy home machines for
much less than the $2,000 to $3,400 that professional models
cost. The $400 Precor Fitness Climber routinely ranks among the
ten top-selling items in the Sharper Image catalog.
</p>
<p> The benefits of stair climbing first gained attention in
1968, when fitness guru Dr. Kenneth Cooper promoted aerobic
exercise as a good way to strengthen muscles and build
endurance. Interest swelled in 1977, when a study showed that
men who climbed more than five flights a day had 25% fewer heart
attacks than those who stuck to elevators and escalators. But
most people found it inconvenient or boring to climb stairs
regularly. Many lived in ranch-style houses, and
high-rise-apartment dwellers were leery of trudging up and down
deserted stairwells.
</p>
<p> The beginnings of a solution came in 1983, when the
Tulsa-based StairMaster company pioneered the stair-climbing
machine. The first model looked like a three-step escalator, and
the steps revolved like a treadmill. But people found it hard
to keep up with the machine, and only the superfit mastered it.
In 1986 StairMaster introduced the 4000 PT, which was simpler
to use. Exercisers push a pair of bicycle-like pedals that move
up and down instead of in circles, and a computerized screen
gives such data as the number of "flights" climbed and the
"distance" traveled. Fans say they can burn off 10% more
calories on stair machines than on stationary bicycles, and the
step climbers are easier on the feet and legs than treadmills
are.
</p>
<p> StairMaster's success has inspired competitors, among them
Bally, the maker of arcade games and slot machines. In June
Bally subsidiary Life Fitness put out its Lifestep model for
health clubs. It has large, easy-to-move pedals and an advanced
computer screen that tells users how many calories they are
burning at any given moment. The price: $3,395, in contrast to
$2,195 for the StairMaster 4000 PT.
</p>
<p> Yet despite all their high-tech wizardry, stepping machines
offer little that a staircase cannot provide. "There is nothing
magical about the machines," says Steve Farrell of the
Institute for Aerobic Research in Dallas. "You can get the exact
same benefit from just climbing stairs in the home or office."
And going between floors on foot can be healthier for the bank
account.
</p>
</body></article>
</text>